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Better Cotton is a sustainable method of cotton production and sourcing that aims to improve the environmental, social and economic impact of the global cotton industry. Good Cotton's goal is to reduce water use, chemical use and land destruction by pushing farmers to adopt more sustainable agricultural practices, while enhancing farmers' livelihoods and the well-being of communities.
Good cotton production follows a range of standards and requirements, including reducing the use of chemical pesticides and fertilizers, managing soil and water resources properly, protecting biodiversity, and improving labor conditions and farmers' livelihoods. To ensure compliance with these standards, Good Cotton conducts regular audits and monitoring.The promotion and procurement of good cotton helps to improve the sustainability of the global cotton industry, reduce negative impacts on the environment, and enhance the livelihoods of farmers and the well-being of communities. At the same time, it also provides consumers with a choice of sustainable and environmentally friendly cotton products.
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